This is another example of how a catchy video is the way to go. There’s nothing fake or overly commercial about this video. It’s just downright funny and entertaining and you can’t help but want to share it with your friends and family. The key to any great viral video in true Numa Numa style.

The show eventually turned out to be a scripted fictional videoblog which had been carefully crafted by a few individuals. It has since spawned at least one offshoot and was talked about in the likes of Business Week and other publications.

The success of the show illustrated just how powerful online videos can be. Ultimately successful viral videos can be monetized and used to channel traffic to sites and products in a highly effective manner.