Extraordinary Pantene Commercial – a magical mini-movie

Every time somebody sends me a link to a cool commercial, I hesitate. Time is valuable and there are so many great videos to watch that I hate to waste my time on garbage. I also feel a little robbed when watching commercials because at the end of the day, the producers after my money. This makes it even more amazing when a commercial becomes a classic viral video. To do so, it has to be so funny or captivating that you are willing to risk good friendships and credibility by sharing it with your friends and family.

Simply put, this commercial is a gem. I’ve watched it numerous times already and will not hesitate to watch it again.

When you’ve finished watching this video you’ll feel like you’ve watched a short movie. It succeeds in drawing you in and leaving you feeling strangely satisfied at the end, even once you realize what the commercial is for and how it is not what you expected.

This Pantene commercial is yet another perfect example of how to produce an excellent commercial using viral video marketing. This video simply begs to be shared.

One final note – the video does not use sex to sell its message. Anybody can use a video of a gorgeous or half-naked girl and it WILL get views. Getting a lot of views successfully without resorting to sex appeal requires a lot more creativity, but when it’s done effectively the audience is left feeling strangely satisfied.