The value of good video content

I have seen too many people try to jump on to the viral video bandwagon and hit an “overnight success” with some extremely stupid or over-the-top video that was produced for the sole purpose of getting hits. It’s easy to fall into this trap. Take one look at some of the latest videos on Youtube.com and you’ll immediately realize the power behind some of these viral videos and the unbelievable number of views they generate. The important thing, however, is to keep in mind that ultimately it is true content; legitimate content that wins at the end of the day. Sure it will take you longer to garner the number of hits you’re dreaming of, but the people that find your video will be watching it and interested in it (and potentially any site associated with it) because they are genuinely interested in that niche. That’s the key folks. Rather have a fraction of the views but a higher level of interest and a far more targeted audience.

Now if you’re simply out for bragging rights and want to have a video that gets an insane number of views with no real rhyme or reason then you should get one of your friends to film you being knocked out or make a total goof out of yourself, but if you’re being smart and really want to have your audience interested in a specific site or product then you should ideally be producing genuine, targeted, Google-compliant material.

Keep on participating and enjoying the Numa Numa trend…