Amazing Sand Art by Ilana Yahav

I appreciate art just as much as the next guy, but I’ve never had a compelling reason to share a video about art until I started seeing videos on Facebook of the incredibly talented Ilana Yahav. Her sand art is incredibly beautiful. Here’s one of the most amazing videos I’ve ever seen:

I see more and more of these sand art videos spreading across Facebook daily. The above video has been viewed almost 1.5 million times at the time of writing this post and I’m sure it’s provided her with some great publicity, but it does raise some questions. If you look at the tags of this video on YouTube.com you’ll notice that her name has not even been tagged correctly by the poster. Her first name and last name are mapped to two different tags. So you can’t even click on a tag of her name to see all of her videos. For many viewers this could be just another cool or even amazing video that doesn’t entice them to buy anything or cause them to follow any specific leads. In this case the site URL has been included in the video itself, but what about the millions of videos that don’t take advantage of this?

Luckily, YouTube’s ‘related videos’ feature does a good job of leading viewers to other videos by the same artist. I’ll end up watching at least another one of her videos, getting even more impressing with her work and so even if the site wasn’t included, I could still get there by doing a Google search of her name which would ultimately lead me to her site: http://www.sandfantasy.com/. Mission accomplished and once again a video that may not contain a link to a site or a product, is still capable of converting thousands and thousands of leads. Viral video marketing strikes again.