New Numa Numa video somebody’s watching me

There’s a new NumaNuma video in town. Gary Brolsma is doing his thing in a parody commercial for Geico. The video’s music is “Somebody’s watching me” by Rockwell. The cool Geico gecko dances in the background.

You’ll notice that there is no call to action (CTA) in the video. In other words, you don’t have a link to click on or a number to call. The video plays on the fame of Brolsma, the genius of Numa Numa and the cool factor of the Geico gecko to do the selling for them.

I think it’s cool.

The need for viral videos

Gary Brolsma was mocked and even laughed at after Numa Numa went viral–but people needed that. People needed to laugh at something–because they can’t laugh at themselves. These viral videos are snapshots of daily lives. Yours, mine, your friends, and even people we don’t know. When a video finally goes viral it lets the world share just a few minutes with you. Gary was shocked at how many people were able to relate to his whimsical dancing. For the cubicle drones it was a moment of much needed laughter, for some, it was seeing someone break out of the norm. Numanuma.com believes in laughter and entertainment. We believe in you. We want your videos and your laughter. We want to share the moments that you capture with the world. There’s not judgmental eye here–just laughter and fun. Come visit us at www.numanuma.com and let the world spend a few entertaining moments with you.

The Numa Numa Dance Meme

Many of the people on the internet have seen Gary Brolsma dancing to O-Zone even if they didn’t know it. Gary, also known as the “Numa Numa guy” received sudden internet fame when he posted a video of himself dancing to “Dragostea din tei”,” a Moldovian pop song, on a website known as Newgrounds.com back in 2004. This video quickly went “viral” as Newgrounds users began to pass it around between one another and post it in various forums. The video ultimately crested at over eighteen million views, making it one of the most widely viewed submissions on Newgrounds.

This sudden and undesired fame initially was hard on Gary, but he quickly adapted to it, and he has since posted additional videos on his own website, though they have failed to capture the fame and viral spread of the original work. Still, the “Numa Numa Dance” is an example of how a simple, funny video can quickly become powerful through the voice of public opinion, as demonstrated on the internet.