Evolution the incredible new ad by dove about beauty being skin deep

Dove have produced a new video that is circulating the web. It’s incredibly powerful and serves to remind us of the fact that our perception of beauty is skewed. We look at beautiful women on billboards and magazine covers and believe that this is what we need to strive to be like. This is far from the truth. Everybody knows that these pictures are airbrushed and that these models do not really look that good 99% of the time. Yet it is so easy to be fooled because we are surrounded by this false beauty.

The truth is that this woman is not ugly to begin with, but if you watch the video you will see the transformation into a gorgeous picture that is beyond what simple makeup could do. Impressive how they do this and kudos to Dove for trying to expose this and convince women around the world to play it simple and forget about these unrealistic expectations. Of course you could watch the video and decide that you’d rather opt for a great makeup artist and some good Photoshop skills instead