Fight for kisses – commercial with a baby reminds us of dancing baby viral video

Most of us hate commercials. If it aint funny, sexy or extremely catchy we tend to switch the channel or look elsewhere on the screen pretty darn quickly. Successful commercials need to grab your attention very quickly. A smart trend that has emerged over the years is to use aspects of viral videos that have been successful on the web. The Numa Numa dance song was used by Geico and other good examples have surfaced.

A recent example of this is the cool and catchy commercial put out by Wilkinson for their razors.

Remember that extremely viral video with a baby dancing. It was so stupid and mind-numbing, but everybody with a pulse tended to smile and want to keep watching when one of their friends e-mailed it to them. This commercial uses a combination of that video’s cuteness with some popular movie themes such as the Matrix to make us smile and keep watching. It’s one thing to grab the attention of your audience, but if you can get them to share the video or talk about it (as I’m doing right now) then you have truly succeeded in your Internet marketing.

Kudos to Wilkinson razors on a great campaign yet I noticed one other crazy thing about this commercial. The link at the end points to a site which isn’t even up and running yet. It’s supposed to be a game, but instead there’s a simple server message stating “IT WORKS”. The truth is, it really did work.