Fake viral video marketing Ronaldinho touch of gold
March 3, 2009 by NumaNuma
Filed under internet marketing
Every once in a while a video crops up that makes us sit back and wonder whether it’s real or fake. A classic example of this is the Ronaldinho soccer/football crossbar challenge. The video appears to be a cheap homemade video shot by someone who happened to be filming the star doing his magic during training. I won’t get into the exact detailsof the video but when you watch it you’ll understand what the dilemma is. The genius of it was that the creators who turned out later to be Nike did not want people to know whether it was real or fake. They wanted people to wonder and as a result to send it to their friends to ask for their opinion. Those friends would in turn send it on to their friends and so on and so on. This is the genius of fake viral video marketing.
Keep in mind that the Nike branding only came later on. The original video that circulated the web did not have the Nike branding and looked exactly like any other amateur video.
Here’s the YouTube video entitled Ronaldinho Touch of Gold:
